The Kazakh brand SULU, which has started conquering the hearts of consumers, has made some changes in the company’s logo. As is known, “sulu” is translated from Kazakh as “beautiful”. This name was chosen for a good reason, as beauty is usually associated with cleanness, softness, naturalness, and freshness. The new logotype absorbed all possible associations with the word “beautiful”, therefore the tear-drop shape indicates the strive for cleanness, and the natural green color highlights plant ingredients and naturalness of the product we have been striving for since the very beginning of the company and still maintain. Finally, a profile of a beautiful girl in the brand name underlines again the essence of SULU name.